Reid, Robert D. <br/><br/>
Hospitality Marketing management 
Robert D. Reid 
 - 2nd ed. 
 - New York  John Wiley & Sons  2006 
 - xi, 399pages  24cm. 
<br/><br/> includes index :p.389 - 399 
<br/><br/><label>ISBN: </label>0471289523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Foodservice--Marketing<br/>Restaurants, lunch rooms, etc.--Marketing
<br/><br/><label>LC Class. No.: </label>TX911.3  / .R443 2006