TY  - BOOK
AU  - Wells,William
AU  - Burnett, John.
AU  - Moriarty, Sandra.
TI  - Advertising: principles & practice
SN  - 0135978815
PY  - 1998///
CY  - Upper Sandle River, New Jersey
PB  - Prentice-Hall
KW  - Advertising
N1  - Includes Index
ER  -