Wells, William  1926- <br/><br/>
Advertising  principles & practice 
William Wells, John Burnett, Sandra Moriarty. 
 - 4th. ed. 
 - Upper Sandle River, New Jersey  Prentice-Hall  1998 
 - xxi, 731p.  ill.  29cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0135978815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.