Stevens, Ruth P. <br/><br/>
Trade show and event marketing  plan, promote & profit 
Ruth P. Stevens. 
 - Mason  Thomson  2004. 
 - xix, 340 p.  ill.  24 cm. 
<br/><br/> includes index : p334 -p.340 
<br/><br/><label>ISBN: </label>0324206240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Congresses and conventions--Planning--Handbooks, manuals, etc.<br/>Trade shows--Handbooks, manuals, etc.