TY  - BOOK
AU  - Etzel, Micheal J.
AU  - Stanton, William J.
AU  - Walker, Bruce J.
TI  - Marketing
SN  - 0070189544
PY  - 1997///
CY  - New York
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - includes index
ER  -