Etzel, Micheal J. <br/><br/>
Marketing 
Micheal J. Etzel, Bruce J. Walker, William J. Stanton 
 - 11th ed. 
 - New York  Irwin/McGraw-Hill  1997 
 - xxi, 624p.  ill.  27cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0070189544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.