Wilcox, Dennis L. <br/><br/>
Public relation  strategies and tactics 
Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee 
 - Reading, Massachusetts  Addison-Wesley  1997 
 - xxiv,584p.  ill.  24cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0321015479 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Public relations--United States