Phillips, Pamela M. Fashion sales promotion the selling behind the selling Pamela M. Phillips. - 2nd. ed. - Upper Saddle River, N.J. Prentice Hall c1996. - xi, 225 p. ill. 25 cm. Includes index Includes bibliographical references (p. 211-212) ISBN: 0133627993 Subjects--Topical Terms: Advertising--Fashion.Fashion merchandising.