Phillips, Pamela M.

Fashion sales promotion the selling behind the selling Pamela M. Phillips. - 2nd. ed. - Upper Saddle River, N.J. Prentice Hall c1996. - xi, 225 p. ill. 25 cm.

Includes index

Includes bibliographical references (p. 211-212)

0133627993


Advertising--Fashion.
Fashion merchandising.