Dibb, Sally  1963 <br/><br/>
The marketing planning workbook  effective marketing for marketing managers 
Sally Dibb,Lyndon Simkin, John Bradley 
 - New York  Routledge  1996 
 - xxxi, 224p.  ill.  22cm. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0415118913 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -Planning.