TY  - BOOK
AU  - Sparling, Keith
TI  - Quality Assurance In Marketing: Setting Action Standards For Better Results
SN  - 0077078764
PY  - 1994///
CY  - London
PB  - McGrawHill Book Company
KW  - Marketing-Quality Control
KW  - Quality Assurance
N1  - Includes Index:p.371-375
ER  -