Sparling, Keith <br/><br/>
Quality Assurance In Marketing  Setting Action Standards For Better Results 
Keith Sparling 
 - London  McGrawHill Book Company  1994 
 - xiv, 375p.  ill.  23cm. 
 - The McGrawHill Marketing For Profesionals Series .
<br/><br/> Includes Index:p.371-375 
<br/><br/><label>ISBN: </label>0077078764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Quality Control<br/>Quality Assurance