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Strategic brand management building, measuring and managing brand equity Kevin Lane Keller.
Material type:
TextPublication details: Upper Saddle River, New Jersey Prentice-Hall 1998Description: xxv, 635p. ill. 24cmISBN: - 0131201158
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Open Shelf | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | Book | HD69. B7K45 1998 (Browse shelf(Opens below)) | Available | 0000023183 |
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| HD66.2 .C646 1999 Computer supported co-operative work | HD69 Project management for product & service management | HD69 Project management for product & service management | HD69. B7K45 1998 Strategic brand management building, measuring and managing brand equity | HD69. C6 1999 Jangan katakan tidak | HD69. C6 1999 Jangan katakan tidak | HD69. C6 1999 Jangan katakan tidak |
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