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Competitive Strategy For Media Firms Strategic and Brand Management ain Changing Media Markets Sylvia M. Chan - Olmsted

By: Material type: TextTextPublication details: New Jersey Prentice Hall 2006Description: xiv, 242p. 23cmISBN:
  • 0805848126
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Open Shelf PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN Book HE8689.4. C4 2006 (Browse shelf(Opens below)) Available 0000033618

Includes Index: p.211 - 242.

References : p.210

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