Principles of marketing (Record no. 98674)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00567cam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000002137 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231118s9999 xx 000 0 und d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0139570020 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PJB |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415. |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | K636 1998 |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong. |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 8th. ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Sandle River, New Jersey |
| Name of publisher, distributor, etc. | Prentice-Hall |
| Date of publication, distribution, etc. | 1998 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xviii, 635p. |
| Other physical details | ill. |
| Dimensions | 28cm. |
| 500 00 - GENERAL NOTE | |
| General note | Includes subject index & name index. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Cost, normal purchase price | Serial Enumeration / chronology | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | 24/01/2007 | HF5415. K636 1998 | 0000029872 | 18/11/2023 | 18/11/2023 | Open Shelf | ||||||||
| Book | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | 12/11/2009 | HF5415. K636 1998 | 0000029726 | 18/11/2023 | 18/11/2023 | Open Shelf | 348.60 | CD 839 | ||||||
| Book | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | 03/03/2009 | HF5415. K636 1998 | 0000029725 | 18/11/2023 | 18/11/2023 | Open Shelf | 348.60 | 348.60 |