Marketing Strategy (Record no. 98662)

MARC details
000 -LEADER
fixed length control field 00543nam a2200205 4500
001 - CONTROL NUMBER
control field 0000002133
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750632844
040 ## - CATALOGING SOURCE
Original cataloging agency PJB
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.13.
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) F469 1998
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Fifield, Paul
245 00 - TITLE STATEMENT
Title Marketing Strategy
Statement of responsibility, etc. Paul Fifield
250 00 - EDITION STATEMENT
Edition statement 2d ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. marketing strategy:
Date of publication, distribution, etc. paul fifield
300 00 - PHYSICAL DESCRIPTION
Extent 308 p.
Dimensions 24 cm.
500 00 - GENERAL NOTE
General note Includes index.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Chartered Institute of Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 21/03/2007   HF5415.13. F469 1998 0000001407 18/11/2023 18/11/2023 Open Shelf