MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00833nam a2200253 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000016892 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231118s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
780071084215 (paperback) |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF1416. |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
C375 2010 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cateora, Philip R. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
International Marketing |
| Statement of responsibility, etc. |
Philip R. Cateora, Mary C.Gilly, John L. Graham |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
14th ed, International Student ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston: |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2010 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
©2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 711pages.: |
| Other physical details |
illustration (chiefly col.), maps: |
| Dimensions |
29cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
Text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
Unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
Volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Include indexes |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises. |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Graham, John L. |
