Essentials of marketing (Record no. 138457)

MARC details
000 -LEADER
fixed length control field 00674nam a2200205 4500
001 - CONTROL NUMBER
control field 0000015398
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073404813
040 ## - CATALOGING SOURCE
Original cataloging agency Politeknik Ibrahim Sultan
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) HF5415.M378 2010
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Essentials of marketing
Remainder of title a marketing strategy planning approach
Statement of responsibility, etc. William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
250 ## - EDITION STATEMENT
Edition statement 12th. ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill /Irwin
Date of publication, distribution, etc. 2010
300 00 - PHYSICAL DESCRIPTION
Extent xxxix,691p.
Other physical details ill. [some col].
Dimensions 28cm.
500 00 - GENERAL NOTE
General note includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 08/06/2016 SUMBANGAN   HF5415.M378 2010 0000043384 18/11/2023 18/11/2023 Open Shelf