The idea writers (Record no. 137215)

MARC details
000 -LEADER
fixed length control field 00514nam a2200181 4500
001 - CONTROL NUMBER
control field 0000014984
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230613881
040 ## - CATALOGING SOURCE
Original cataloging agency PJB
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5825 .
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) I49 2010
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Iezzi, Teressa
245 10 - TITLE STATEMENT
Title The idea writers
Remainder of title copywriting in a new media and marketing era
Statement of responsibility, etc. Teressa Iezzi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Palgrave Macmillan
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 213 p.
Dimensions 24cm.
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN Sumber Perpustakaan Ditempatkan di CDEC 08/11/2015 Perdana Market Ways 80.73   HF5825 . I49 2010 0000041370 18/11/2023 80.73 18/11/2023 Open Shelf
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN   08/11/2015 Perdana Market Ways 80.73   HF5825 . I49 2010 0000041364 18/11/2023 80.73 18/11/2023 Open Shelf
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN   08/11/2015 Perdana Market Ways 80.73   HF5825 . I49 2010 0000041365 18/11/2023 80.73 18/11/2023 Open Shelf
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN   08/11/2015 Perdana Market Ways 80.73   HF5825 . I49 2010 0000041366 18/11/2023 80.73 18/11/2023 Open Shelf
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN   08/11/2015 Perdana Market Ways 80.73   HF5825 . I49 2010 0000041367 18/11/2023 80.73 18/11/2023 Open Shelf
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN   08/11/2015 Perdana Market Ways 80.73   HF5825 . I49 2010 0000041368 18/11/2023 80.73 18/11/2023 Open Shelf
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN   08/11/2015 Perdana Market Ways 80.73   HF5825 . I49 2010 0000041369 18/11/2023 80.73 18/11/2023 Open Shelf