Marketing communications engagement, strategies and practice (Record no. 137059)

MARC details
000 -LEADER
fixed length control field 00687nam a2200205 4500
001 - CONTROL NUMBER
control field 0000014932
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273687727
040 ## - CATALOGING SOURCE
Original cataloging agency Politeknik Ibrahim sultan
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.123
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .F55 2006
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris
245 10 - TITLE STATEMENT
Title Marketing communications engagement, strategies and practice
Statement of responsibility, etc. Chris Fill
250 00 - EDITION STATEMENT
Edition statement fourth edition
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Essex, England
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2006
300 00 - PHYSICAL DESCRIPTION
Extent xxxvii, 911p
Other physical details ill. (some col.)
Dimensions 27cm +student access kit
504 0# - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Channels
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 17/10/2015 Bookline Services 304.00   HF5415.123 .F55 2006 0000041095 18/11/2023 304.00 18/11/2023 Open Shelf