11 steps to brand heaven (Record no. 136987)

MARC details
000 -LEADER
fixed length control field 00506nam a2200181 4500
001 - CONTROL NUMBER
control field 0000014908
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749435488
040 ## - CATALOGING SOURCE
Original cataloging agency Politeknik Ibrahim Sultan
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5823
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) W424 2001
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Weinreich, Len
245 10 - TITLE STATEMENT
Title 11 steps to brand heaven
Statement of responsibility, etc. Len Weinreich
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2001
300 00 - PHYSICAL DESCRIPTION
Extent xiv,245p
Other physical details ill
Dimensions 24cm
500 00 - GENERAL NOTE
General note includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 11/10/2015 Bookline Services 220.90   HF5823 W424 2001 0000041046 18/11/2023 220.90 18/11/2023 Open Shelf