Cases in strategic marketing management (Record no. 120550)

MARC details
000 -LEADER
fixed length control field 00738nam a2200205 4500
001 - CONTROL NUMBER
control field 0000009429
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0023794240
040 ## - CATALOGING SOURCE
Original cataloging agency PJB
090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.13.
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) M369195 1998
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, William J.
Titles and words associated with a name Ph. D.
245 00 - TITLE STATEMENT
Title Cases in strategic marketing management
Remainder of title an integrated approach
Statement of responsibility, etc. William J. McDonald.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J.
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. c1998.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 352 p.
Other physical details ill.
Dimensions 24 cm.
500 00 - GENERAL NOTE
General note Includes Index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making
Form subdivision Case studies.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making
-- Computer programs.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Case studies.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
-- Computer programs.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 20/11/2009   HF5415.13. M369195 1998 0000013862 18/11/2023 18/11/2023 Open Shelf
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 20/11/2009   HF5415.13. M369195 1998 0000013863 18/11/2023 18/11/2023 Open Shelf
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 11/02/2010   HF5415.13. M369195 1998 0000013861 18/11/2023 18/11/2023 Open Shelf