Marketing research (Record no. 120301)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00644cam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000009346 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231118s9999 xx 000 0 und d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0321046471 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PJB |
| 090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.125 1999 |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lilien, Gary L. |
| Titles and words associated with a name | 1946- |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | marketing engineering application |
| Statement of responsibility, etc. | Gary L. Lilien, Arvind Rangaswamy |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Reading, Massachusett |
| Name of publisher, distributor, etc. | Addison Wesley Longman |
| Date of publication, distribution, etc. | 1999 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | vii, 150p. |
| Other physical details | ill. |
| Dimensions | 27cm |
| Accompanying material | cd-rom |
| 500 00 - GENERAL NOTE | |
| General note | Includes Index |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Data processing. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making |
| -- | Data processing. |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rangaswamy, Arvind. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | 18/02/2010 | CD 833(1/2), CD 834(2/2) | HF5415.125 1999 | 0000029722 | 18/11/2023 | 18/11/2023 | Open Shelf | |||||
| Book | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | 13/11/2009 | CD 835(1/2), CD 836(2/2) | HF5415.125 1999 | 0000029723 | 18/11/2023 | 18/11/2023 | Open Shelf | |||||
| Book | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | 09/11/2009 | CD 837(1/2), CD 838(2/2) | HF5415.125 1999 | 0000029724 | 18/11/2023 | 18/11/2023 | Open Shelf |