Marketing communications (Record no. 119149)

MARC details
000 -LEADER
fixed length control field 00519nam a2200169 4500
001 - CONTROL NUMBER
control field 0000008962
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749426993
040 ## - CATALOGING SOURCE
Original cataloging agency PJB
090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.123 .
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) S65 1993
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P. R. (Paul Russell)
Titles and words associated with a name 1957-
245 10 - TITLE STATEMENT
Title Marketing communications
Remainder of title an integrated approach
Statement of responsibility, etc. P R Smith.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ; Sterling, VA
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 1993
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 602p.
Other physical details ill.
Dimensions 26cm.
500 00 - GENERAL NOTE
General note Include index.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Torn   Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 11/08/2009   HF5415.123 . S65 1993 0000022699 18/11/2023 18/11/2023 Open Shelf