Strategic marketing (Record no. 114979)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00673nam a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000007572 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231118s9999 xx 000 0 und d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0852270666 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Politeknik Johor Bahru |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .R5535 1978 |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Robertson, Andrew Beaumont |
| Dates associated with a name | 1921- |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic marketing |
| Remainder of title | a business response to consumerism |
| Statement of responsibility, etc. | [by] Andrew Robertson. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Associated Business Programmes |
| Date of publication, distribution, etc. | 1978 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 152 p. |
| Dimensions | 23 cm |
| 500 00 - GENERAL NOTE | |
| General note | includes index :p.149 - 152 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer protection |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer protection |
| General subdivision | Case studies |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Social aspects. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Book | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | 06/04/2009 | HF5415 .R5535 1978 | 0000040105 | 18/11/2023 | 18/11/2023 | Open Shelf | |||||
| Book | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN | 22/03/2010 | HF5415 .R5535 1978 | 0000040286 | 18/11/2023 | 18/11/2023 | Open Shelf |