Global marketing management (Record no. 114439)

MARC details
000 -LEADER
fixed length control field 00765nam a2200229 4500
001 - CONTROL NUMBER
control field 0000007392
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130103365
040 ## - CATALOGING SOURCE
Original cataloging agency Politeknik Johor Bahru
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/48
Edition number 19
090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF1009.5
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .K39 1999
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
245 00 - TITLE STATEMENT
Title Global marketing management
Statement of responsibility, etc. Warren J. Keegan.
250 00 - EDITION STATEMENT
Edition statement 6th.ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J.
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. c1999.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 783 p.
Other physical details ill.
Dimensions 25 cm.
440 0# - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Prentice-Hall series in marketing
500 00 - GENERAL NOTE
General note includes index : p.627 - 639
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management
-- Case studies.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
Title of a work Multinational marketing management.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 23/03/2009   HF1009.5 .K39 1999 0000023334 18/11/2023 18/11/2023 Open Shelf