Direct Marketing Strategies and Tactics (Record no. 103222)

MARC details
000 -LEADER
fixed length control field 00592nam a2200181 4500
001 - CONTROL NUMBER
control field 0000003653
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231118s9999 xx 000 0 und d
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9837200871
040 ## - CATALOGING SOURCE
Original cataloging agency PJB
040 ## - CATALOGING SOURCE
Original cataloging agency Politeknik Johor Bahru
090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) 16 1993
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Lewis, Herschell Gordon
245 00 - TITLE STATEMENT
Title Direct Marketing Strategies and Tactics
Remainder of title unleash the power of direct marketing for bigger profits
Statement of responsibility, etc. Herschell Gordon Lewis
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kuala Lumpur
Name of publisher, distributor, etc. Golden Book Centre
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 360 p.
Other physical details ill.
Dimensions 25cm.
500 00 - GENERAL NOTE
General note Include Index
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 18/07/2007   HF5415. 16 1993 0000009871 18/11/2023 18/11/2023 Open Shelf
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 25/02/2009   HF5415. 16 1993 0000009870 18/11/2023 18/11/2023 Open Shelf
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 11/03/2009   HF5415. 16 1993 0000009872 18/11/2023 18/11/2023 Open Shelf
        Book PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN PERPUSTAKAAN POLITEKNIK IBRAHIM SULTAN 07/01/2010   HF5415. 16 1993 0000009873 18/11/2023 18/11/2023 Open Shelf