Business marketing management a strategic view of industrial and organizational markets
Hutt, Michael D.
Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt, Thomas W. Speh - 6th. ed. - Mason, Ohio Thomson/South-Western 1998 - xxx, 714 p. ill. 27 cm.
include index
0030206332
Industrial marketing--Management--Case studies
Business marketing management a strategic view of industrial and organizational markets Michael D. Hutt, Thomas W. Speh - 6th. ed. - Mason, Ohio Thomson/South-Western 1998 - xxx, 714 p. ill. 27 cm.
include index
0030206332
Industrial marketing--Management--Case studies