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Marketing by menu

Scanlon, Nancy Loman

Marketing by menu Nancy Loman Scanlon - 3rd ed. - New York John Wiley & Sons 1998 - xii,257p. ill. 29cm.

Includes Index

Bibliography :p. 251

ISBN: 0471253308

Subjects--Topical Terms:
Food service--Marketing
Menus
Restaurants--Marketing

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