Strategic management of technological innovation
Schilling, Melissa A.
Strategic management of technological innovation Melissa A. Schilling - fourth edition - New York Mc Graw-Hill/Irwin 2013 - xvi, 314p ill 23cm
Includes bibliographical references and index
9780078029233
New product--management
Strategic planning
Technological innovations--management
Strategic management of technological innovation Melissa A. Schilling - fourth edition - New York Mc Graw-Hill/Irwin 2013 - xvi, 314p ill 23cm
Includes bibliographical references and index
9780078029233
New product--management
Strategic planning
Technological innovations--management