Innovative packaging design for fast moving consumer goods how well do we need to design to get consumer interest?

Thorsteinsson, Gisli

Innovative packaging design for fast moving consumer goods how well do we need to design to get consumer interest? Gisli Thorsteinsson, Tom Page - Germany LAP Lambert Academy Publishing 2010 - 53p ill 2010

9783838355474


Consumer behavior
Consumer goods--Packaging--Design