Packaging design successful product branding from concept to shelf
Klimchuk, Marianne Rosner.
Packaging design successful product branding from concept to shelf Marianne Rosner Klimchuk and Sandra A. Krasovec. - Second edition - Hoboken, NJ John Wiley & Sons 2012 - viii, 246p. col. ill. 26cm.
Includes bibliographical references (pages 233-236) and index
9781118027066
Packaging--Design
Packaging design successful product branding from concept to shelf Marianne Rosner Klimchuk and Sandra A. Krasovec. - Second edition - Hoboken, NJ John Wiley & Sons 2012 - viii, 246p. col. ill. 26cm.
Includes bibliographical references (pages 233-236) and index
9781118027066
Packaging--Design