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The advertising concept book think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete

The advertising concept book think now, design later : a complete guide to creative ideas, strategies and campaigns Pete Barry - London Thames & Hudson 2012 - 296 p. ill. 24cm

Includes bibliographical references (p. 291) and index

ISBN: 9780500290316

Subjects--Topical Terms:
Advertising
Advertising campaigns
Advertising copy

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