New media technology cultural and commercial perspectives

Pavlik, John V. (John Vernon)

New media technology cultural and commercial perspectives John V. Pavlik ; foreword by Everette E. Dennis. - 2nd ed. - Boston Allyn and Bacon 1998 - xiv, 400 p. ; 23 cm.

Includes bibliographical references (p. 379-394) and index.

020527093X


Mass media--Technological innovations.--Economic aspects.--Social aspects.