Customer behavior consumer behavior & beyond
Sheth, Jagdish N.
Customer behavior consumer behavior & beyond Jagdish N. Sheth, Banwari Mittal, Bruce Newman. - Fort Worth, TX Dryden Press 1999. - xxxii, ill. col. 26cm.
Includes Index
003098016x
Consumer behavior.
Consumer satisfaction.
Consumers' preferences.
Marketing.
Customer behavior consumer behavior & beyond Jagdish N. Sheth, Banwari Mittal, Bruce Newman. - Fort Worth, TX Dryden Press 1999. - xxxii, ill. col. 26cm.
Includes Index
003098016x
Consumer behavior.
Consumer satisfaction.
Consumers' preferences.
Marketing.