Smart business solution for direct marketing and customer management how to harness the power of technology to put your small business in the black

Gantenbein, Doug.

Smart business solution for direct marketing and customer management how to harness the power of technology to put your small business in the black Doug Gantenbein. - Redmond, Washington Microsoft Press 1999 - xiii, 230p. ill. 25cm.

Include index.

0735606838


Consumer satisfaction.
Direct marketing--Management.
Small business--Management.
Small business--Technological innovations.