Sports marketing a strategic perspective
Shank, Matthew D.
Sports marketing a strategic perspective Matthew D. Shank. - Upper Saddle River, New Jersey Prentice Hall 1999 - xxii, 553p. ill. 25cm.
Include index.
0136218717
Sports--Economic aspects--United States.
Sports--United States--Marketing
Sports marketing a strategic perspective Matthew D. Shank. - Upper Saddle River, New Jersey Prentice Hall 1999 - xxii, 553p. ill. 25cm.
Include index.
0136218717
Sports--Economic aspects--United States.
Sports--United States--Marketing