Marketing challenges cases and exercises
Lovelock, Christopher H.
Marketing challenges cases and exercises Christopher H. Lovelock, Charles B. Weinberg. - New York McGraw-Hill 1993 - xxxix, 628p. ill. 24cm.
Include index.
0071125132
Marketing--Case studies.
Marketing--Problems, exercises, etc.
Marketing challenges cases and exercises Christopher H. Lovelock, Charles B. Weinberg. - New York McGraw-Hill 1993 - xxxix, 628p. ill. 24cm.
Include index.
0071125132
Marketing--Case studies.
Marketing--Problems, exercises, etc.