Introduction to marketing communication an integrated approach
Burnett, John.
Introduction to marketing communication an integrated approach John Burnett, Sandra Moriarty. - Upper Saddle River, NJ. Prentice Hall 1997 - xxxv, 659p. ill. 29cm.
Include index.
0132690853
Advertising campaigns.
Communication in marketing.
Introduction to marketing communication an integrated approach John Burnett, Sandra Moriarty. - Upper Saddle River, NJ. Prentice Hall 1997 - xxxv, 659p. ill. 29cm.
Include index.
0132690853
Advertising campaigns.
Communication in marketing.