Comsumer bahavior and managerial decision making
Kardes, Frank R.
Comsumer bahavior and managerial decision making Frank R. Kardes. - Reading, Massachusetts Addison-Wesley 1999 - xx, 505p. ill. 24cm.
Include index.
0321001990
Consumer behavior.
Decision making.
Comsumer bahavior and managerial decision making Frank R. Kardes. - Reading, Massachusetts Addison-Wesley 1999 - xx, 505p. ill. 24cm.
Include index.
0321001990
Consumer behavior.
Decision making.