Consumer behavior
Hoyer, Wayne D.
Consumer behavior Wayne D. Hoyer, Deborah J. MacInnis. - Boston Houghton Mifflin c1997. - xxviii, 675 p. ill. (some col.), col. map 27 cm.
includes index:p.649 - 675
bibliographical references (p. 555-648)
0395665922
Consumer behavior.
Consumer behavior Wayne D. Hoyer, Deborah J. MacInnis. - Boston Houghton Mifflin c1997. - xxviii, 675 p. ill. (some col.), col. map 27 cm.
includes index:p.649 - 675
bibliographical references (p. 555-648)
0395665922
Consumer behavior.