Place promotion the use of publicity and marketing to sell towns and regions

Place promotion the use of publicity and marketing to sell towns and regions edited by John R. Gold, Stephen V. Ward. - Chichester [England] ; New York Wiley c1994. - x, 268 p. ill. 26 cm.

includes index :p.265 - 268

references :p.261 - 263

0471948349


Community development.
Industrial promotion.
Place marketing.
Publicity.