Strategy--process, content, context an international perspective

Wit, Bob de.

Strategy--process, content, context an international perspective Bob de Wit, Ron Meyer ; with the assistance of Pursey Heugens. - 2nd ed. - London ; Boston International Thomson Business Press 1998. - xvi, 1252 p. ill. 25 cm.

includes index :p.1233 - 1252

1861521391


Business planning.
International business enterprises.
Strategic planning.