Business market management understanding, creating, and delivering value
Anderson, James C.
Business market management understanding, creating, and delivering value James C. Anderson, James A. Narus - Upper Sandle River, New Jersey Prentice-Hall 1999 - xvii,430p. ill. 24cm.
Includes index
0135226570
Industrial marketing
Business market management understanding, creating, and delivering value James C. Anderson, James A. Narus - Upper Sandle River, New Jersey Prentice-Hall 1999 - xvii,430p. ill. 24cm.
Includes index
0135226570
Industrial marketing