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Analysis for strategic Marketing

Rao, Vithala R.

Analysis for strategic Marketing Vithala R. Rao, Joel H. Steckel - Reading, Massachussetts Addison-Wesley 1998 - xiii, 514p. ill. 24cm.

includes index :p.507 - 514

ISBN: 0321001982

Subjects--Topical Terms:
Marketing

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