Marketing For Hospitality And Tourism
Kotler, Philip
Marketing For Hospitality And Tourism Philip Kotler, John T. Bowen , James C. Makens - 4th. ed. - New Jersey Pearson/ Prentice Hall 2006 - xxiv, 932p. ill. 25cm.
Includes index : p. 921 - 932
0131193783
Hospitality Industry--Marketing
Tourism--Marketing
Marketing For Hospitality And Tourism Philip Kotler, John T. Bowen , James C. Makens - 4th. ed. - New Jersey Pearson/ Prentice Hall 2006 - xxiv, 932p. ill. 25cm.
Includes index : p. 921 - 932
0131193783
Hospitality Industry--Marketing
Tourism--Marketing