Marketing For Hospitality And Tourism
Kotler, Philip
Marketing For Hospitality And Tourism Philip Kotler, John T. Bowen , James C. Makens - 4th.ed. - New Jersey Prentice Hall 2006 - xxiv, 932p. ill. 25cm.
includes index:p.921 - p.932
0132017733
Hospitality industry--Marketing
Tourism--Marketing
Marketing For Hospitality And Tourism Philip Kotler, John T. Bowen , James C. Makens - 4th.ed. - New Jersey Prentice Hall 2006 - xxiv, 932p. ill. 25cm.
includes index:p.921 - p.932
0132017733
Hospitality industry--Marketing
Tourism--Marketing